Philosophy

In the last two years Sharewire has developed a successful concept on how media and entertainment companies can be successful in the mobile arena. People at Sharewire strongly believe that the mobile phone is a medium in its own right. Although there are some similarities with the development of the Internet, the mobile business development differs greatly from any other technical solution.

The usability of the mobile phone is key in order to become successful. Most of the end-users navigate with their thumb and have limited time to access content. Therefore, the consumers want quick access to the type of content they are looking for. Simply, PUSH THE BUTTON! Get direct access to a desired mobile channel without the hassle of searching for the content in third party portals.

The principle of PUSH THE BUTTON is simple. Like the behaviour of online consumers, mobile users will access only a certain amount of content per day. Most probably they want to access media content they are already familiar with. Media they watch and listen to or read on a daily base. TV, radio stations, magazines and newspapers are the kind of media that are able to build a mobile relationship between their brand and the mobile user. We provide the conceptual tools and the technical solution to build up that relationship.